Managerial modernization inspires big organizations.
ABLA has been acknowledged as one of the best managed organizations in Brazil,
mainly due to the wide range of benefits generated for car rental companies and
their customers, besides achievements that have enabled the expansion of the
car rental sector.
Besides ABLA, Fenabrave (Federação Nacional da Distribuição de Veículos
Automotores-National Federation of Motored Vehicle Dealers), Favecc (Fórum das
Agências de Viagens Especializadas em Contas Comerciais - Travel Agencies
Forum), Abrinq (Associação dos Fabricantes de Brinquedos – Association of Toy
Manufacturers), Eletros (Associação dos Fabricantes de Eletroeletrônicos
Association of Electric-Electronic Appliances Manufacturers), Pró-Genéricos
(Fabricantes de Medicamentos Genéricos – Generic Medicine Manufacturers) and
UNICA (União da Agroindústria Canavieira de São Paulo – Sugar Cane Agro
Industry Union) have adopted professional management models quite similar to
the parent organization of Brazilian car rentals.
The reason those organizations have adopted this modern management model, as is
the case with ABLA, is to avoid problems such as the difficulty for business
people to run their own companies and their industrial confederation
simultaneously. “Management for results is the most important factor, and this
is exactly the mission given to the executives that work for the federations
under contract”, ABLA’s Director Superintendent, Mr. Luis Antonio Cabral
explains.
Such executives are generally contracted as “companies” for periods that not
necessarily coincide with the mandate for which the Board of Directors is
elected. In turn, the Board of Directors defines the policies to be followed by
the organization. So, business people in the organization rely on their CEOs
and/or Director Superintendents in their respective federations to take care of
corporate matters.
Hugo Maia de Arruda Pereira, at
Fenabrave (Federação Nacional da Distribuição de Veiculos Automores) explains
this issue: “The understanding among Directors is fundamental because through
the association we have to deal with governmental policies (taxes, controls,
logistic management) and participate in international agreements. There we do
not discuss prices, but access to markets.” He remarks that the management
model adopted by Fenbrave has generated results as positive as the ones
achieved by ABLA.
Paola Franchim, at Pró-Genéricos, remarks the importance of professional
managerial strategies in the decision making processes at industrial
federations and associations. According to her, governmental intervention in
several sectors, although it has been decreasing, still persists and should be
followed up by industrial federations. In some sectors, such as the alcohol and
sugar sector, the need to change corporate representational culture was a
consequence of deregulation, as UNICA’s Executive President, Mr. Eduardo
Pereira de Carvalho explains.
Moreover, Synésio Batista da Costa, at Abrinq (Associação dos Fabricantes de
Brinquedos), advocated the task of setting up a structure to protect business
people against retaliations when confronting the government or from
competition. In much the same fashion, a group of electro-electronic appliance
manufacturers gave economist Mr. Roberto Macedo the job of finding new
strategies for their sector. A few months after spinning off from the parent
organization ABINEE, ELETROS was planned by Mr Macedo, and later on managed by
journalist and lawyer Mr. Paulo Saab.
Just as ABLA, Mr. Saab says
that the challenge which Eletros has to overcome is always operating under a
nationwide perspective avoiding protecting any particular corporation.
“Professional management provides associates with equal treatment on the part
of the association, regardless of company size” he explains. “That is one of
the foundations for the success of an association”.
Goiaci Alves Guimarães, one of the main entrepreneurs in the tourist sector,
who has been an influential president of ABAV (Associação Brasileira das
Agências de Viagens), is currently the president of Favecc (Fórum das Agências
de Viagens Especializadas em Contas Comerciais). Favecc (Fórum das Agências de
Viagens Especializadas em Contas Comerciais).
Goiaci is one of the main
advocates of professional management for industrial federations and believes
that ABLA is an example to be followed. . “ABLA, ABAV and Favecc are some of
the federations to have pioneered in this regard”, he adds. “These are
federations with an eye on the future, on the growth of their associates and on
the development of tourism as such”.